Built for people who sell cars

Know your lot cold.

Your inventory, numbers and notes stay in one place, so you can answer a customer while standing right next to them.

Get started Sign in

Free to try · About a minute to set up

What it's worth
$14,200
Ballpark on their trade
Their payment
$519/mo
72 months · $3,000 down
Price$31,480
Trade$14,200
Term72 mo
All
New
Used
Saved
2024 Bronco Sport
$31,480
4T119 · 12 miOn lot
2023 F-150 XLT
$44,995
3F882 · 8,410 mi
2022 Explorer XLT
$28,750
2E447 · 31,220 mi
2021 Escape SE
$19,990
1S203 · 44,180 mi
2023 Maverick XL
$26,340
3M071 · 19,600 mi
The lot

Every car you have, in your hand.

Search however it comes out of your mouth. A stock number, a color, "something under twenty." It's there before your customer finishes the sentence.

No more guessing what's on the ground.
Pin the ones you're working. They stay right where you left them.
Walk the row and look prepared.
Inventory
Hand holding a phone as the Lot Observer app opens
white bronco under 35
2024 Bronco Sport Big Bend
White · 12 mi · Stock 4T119
$31,480
2023 Bronco Sport Outer Banks
White · 6,240 mi · Stock 3T044
$33,900
2022 Bronco Sport Base
Silver · 28,110 mi · Stock 2T512
$26,700
Payment
Graphite gray Ford F-150 XLT selected for a payment estimate 2024 Ford F‑150 XLT
60 mo
$598
72 mo
$519
84 mo
$462
Down payment
Move it and watch it change
$3,000
Their trade
Ballpark, right on the spot
$14,200
The numbers

Get to a number without leaving their side.

Payments, a down payment they can live with, a ballpark on what they're driving now. Enough to keep the conversation moving while it's still warm.

Turn a monthly into a car instead of the other way around.
Show them, don't tell them. Turn the screen around.
Nothing to write down and enter again later.
Why it's different

It stays out of your way.

You already know how to sell. This just takes the waiting out of it.

Works on the back row

Bad signal does not stop it. You are never the one saying, "Hold on, it is loading."

Nothing to learn

Open it and it makes sense. No training day, no manual, no setup meeting.

Yours, not the store's

Your saved cars and notes stay with you. Sign in anywhere and they are ready.

Take it out to the lot tomorrow.

Make an account, open it on your phone, and see if it earns a spot in your day.

Create an account Sign in